What If Repeat Buyers Aren't Your Best Customers?

Most seller-oriented educational content at eBay Live! emphasizes the importance of focusing on improving the buyer experience in order to get repeat business from the same customers. But what if you're in a niche where repeat buyers are scarce? Wedding gowns, for instance.

Donna (classicgowns), a seller from Washington and the owner of eBay Store A Beautiful Bride, came to eBay Live! to get ideas about this challenge. Her conclusion -- build up word-of-mouth marketing by acquiring a reputation for her expertise about wedding gowns.

Here's Donna in her own words...