Celebrating New and Small Sellers

I want to follow up on my call for new seller stories by sharing a few of them with you over the next few weeks. I received nearly 200 (and they are still coming in!) and I hope to feature some of the best here starting with April Puchala, owner of The Toy Bakery.

We had the pleasure of meeting April and her husband Danny last week when they visited San Jose as part of the latest group of members in the Voices of the Community program. Despite some apprehension about air travel, April agreed to fly to California with Danny from their home base in Florida in order to participate in Voices. Here is her the gist of her story:

Hey Griff :)

My name is April. I'm a stay at home mom in my late 20's. I've known my husband since we were kids. When we got out of high school he joined the Marines. After serving and coming home, we got married.  Since then he's served a tour in the Army and even the Coast Guard! After living in New Orleans during and after the infamous Hurricane Katrina, he decided after 12 years of service, it was time to move our 2 girls into a more structured environment.

However, it has been at a cost. Last Christmas, we purchased a new home in a small town north of where we grew up. No longer able to depend on the benefits of being military and now my husband starting all over at a new position in a civilian job, our finances started to feel a weight we've never known.

So what else could I do to assist my family as a stay at home mom?

During the Christmas season, I had purchased some lovely play foods on eBay for our daughters as presents. After seeing their love for the newfound toys, I decided to start selling them myself. I anticipated our tax return which came the 2nd week of February and carefully spent every penny on getting this idea in the works.

I decided on a very original idea that I had been thinking about since I was a child and enjoyed my own play foods. I named my store "The Toy Bakery." Our motto is "Get the Baker's Best without the Mess!" I package all of my play foods in real gourmet boxes and wrappings. It's a very cool idea that the kids and parents seem to really love. I get compliments in my feedback and in emails a lot from my new customers.

Marketing has also been quite easy even inside of eBay. From my monthly coloring contest, to my 100% to charity auctions, I am trying hard to utilize all eBay has to offer me AND my customers. I held my first coloring contest my first month in business and sent a coloring page to my customers with their orders. To my delight, I had several entries and I named 2 grand prize winners! I had to put off my contest for April to finish working on my store, but I am already getting submissions for my May contest!

It was scary at first. Families come to rely on tax returns quite heavily and ours was no different. I really put our money at risk trying this new endeavor. But honestly, It's been about 2 months since I've been listing on eBay and I'm actually making money... already!
I even have my first import coming in from overseas for some great play foods. Not only that I have made countless sales internationally to places I had to look on a map to see where it was! It's amazing how this has changed me, educated me and given me a feeling of self-accomplishment beyond the joy of being a mother and wife. I feel so blessed to be able to express myself, make money AND still be able to take care of my children and husband without leaving my home!

What other job in the world can a mother fill her orders in her PJs and stop to change a diaper than to be an eBay-mom? I have high expectations for my business, I truly believe my brand name will be known and I can say it all started right here on eBay!

Thank you for taking the time to read my family’s story. I wish you all the best!

Baker April
The Toy Bakery
"Get the Baker's Best without the Mess!"

Big and small sellers; full and part time sellers; high and low volume sellers; commodity and unique item sellers; every single one is an integral part of eBay's extraordinary marketplace of sellers. April is a perfect representative of the single-owner, small businesses that bring an unequaled selection of unusual and rare merchandise to eBay. They play an integral role in the eBay marketplace. Without them, there would be no eBay.

In the weeks leading up to eBay Live!, I will be celebrating and championing small start-up sellers like April for the inspiration and delight they bring to everyone on eBay, buyers and fellow sellers alike.

Here's a short video interview I did with April during her visit to San Jose.