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A People-centric Home Page is On The Way

Posted by Renee on August 10, 2007 at 01:03 PM in General | Permalink

Reneevb "People. People who need people, are the luckiest people in the world."

Remember that song? It used to play in a music box I had as a kid. Though it's a vintage tune now, the message is still contemporary.

I got to thinking about how eBay is all about people. People who need people (and their products!) are certainly what makes the eBay marketplace work. People are just as integral to making eBay work behind the scenes, too.

Specifically, eBay people -- Community members like you -- have been providing us feedback in a variety of ways. We visit you in your homes and places of business to see how you use eBay and to listen to your suggestions. We invite you to our labs to watch you try out new features and to see what you like and what you think we can improve. And we run multiple variations of eBay pages on eBay itself; many of you have been in test groups and we've monitored how easily you've been able to find, bid, and purchase what you want on the eBay site. Of course, this cycle of feedback is the way in which eBay lives and breathes.

Yesterday, Josh Loftus gave you an update about how we're continuing to refine the new Finding Playground.  Hilary reports that Window Shopping is testing well. And if you've been following Sneak Peek, you know that a better eBay home page is coming.

"Tailored."
"It's about ME."
"There's a connection."

That's how people in test groups have been describing the new home page. This is one of my favorites:

"I like it...  it's more visual... you can zero in on what's hot... it's more personal."

I think that pretty well sums it up: the new Home Page is more personal. People-centric. It's a quick way to see the things you've been desiring and considering, and is a great way to see relevant things you're likely to find interesting. The new home page will be driven by your individual activity, so each eBay home page will be as unique as each eBay member.

Watch for the new eBay home page coming in the next couple of weeks!

By the way, is it just me, or is "people' one of those words that makes you smile when you say it a lot?!

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