Use Market Research to Craft an Unbeatable Auction - Workshop

As you've probably noticed from earlier posts, I spent a lot of time at eBay Live! interviewing workshop hosts to help put a face to the IDs, and to provide the workshop hosts an opportunity to talk a little more about what they're teaching. Interviewing the hosts was a blast - however, the commotion on the solution floor made for a bit of a noisy background (we're obviously still amateurs at this sort of thing).

Today we have a workshop about how you can use market research to build outstanding auctions, starting at 11:00 am PT. It's being hosted by the Terapeak marketing team: Sarah Taheri, Dave Frey, and Morgan Brooks. They will run through the process of building an auction and show how market research can be used to make the right choices. Now here's Dave Frey to tell us more about today's workshop (and again, sorry about the noise).